UTM tracking uses standardized parameters added to web links to collect campaign data.
The available UTM parameters are:
• utm_source
• utm_medium
• utm_campaign
• utm_term
• utm_content
An example would be:
https://onelink.to/mycode?utm_source=email&utm_campaign=50-percent-off
UTM tracking is available with the Team plan and up, and there is an integrated UTM campaign tool available on the site.